I love being part of a startup, except when I don’t.  One thing I love - and occasionally hate - is wearing 47 hats. Unlike big corporate life where there are specialists for everything, in a startup, it’s just you and your team. There’s an amazing range of tasks that you simply must do for yourself. You live by your wits and versatility.

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How many product features and decisions were driven by the need to create a 10 minutes end to end developer demo of your sophisticated development tool? Instead of creating a contrived example of your enterprise tool so it can fit in a short video, why not step back and emphasize the value it brings at the business and conceptual level.

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Output caching is a great safety net and visible performance enhancer, but it significantly increases the modes of site testing you need to do to be sure your site works exactly as it should.

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The distribution of browsers and versions isn't what you'd believe if you didn't dig through the numbers.

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By implementing a single instance string store, the Gibraltar Agent and Analyst leverage the fact that most logging data is repetitive to reduce the memory needed to view lots of data.

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